Terms.

General Terms and Conditions

Last updated: June 3 2026

1. Who we are and what these terms cover

These Terms of Service ("Terms") govern your access to and use of the Proofn website at proofn.marketing and the Proofn application, including all related features, dashboards and content (together, the "Service"). The Service is operated by Proofn ("Proofn", "we", "us", "our"), [add legal entity name], established at Keizersgracht 123, 1015 CJ Amsterdam, the Netherlands, registered with the Dutch Chamber of Commerce under KvK number [add] and VAT number [add].

By creating an account, starting a trial, or otherwise using the Service, you agree to these Terms. If you are entering into these Terms on behalf of a company or other organisation, you confirm that you are authorised to bind that organisation. If you do not agree, you may not use the Service.

2. The Service

Proofn helps founders, freelancers and small businesses improve their search engine optimisation by generating a small number of concrete, prioritised tasks each week, based on data from your connected accounts, and by tracking your progress in a single dashboard. The Service may include task generation, result tracking, an in-app assistant chat (on eligible plans), support for websites and webshops, and connectors to third-party tools.

The Service provides guidance and suggestions only. We do not guarantee any particular search ranking, traffic level, conversion rate, or commercial outcome, and SEO results depend on many factors outside our control, including the policies and algorithms of search engines.

3. Accounts and eligibility

To use the Service you must create an account and be old enough to enter into a binding contract. You agree to provide accurate, current and complete registration information and to keep it up to date. You are responsible for keeping your login credentials confidential and for all activity that occurs under your account. Please notify us promptly at info@proofn.marketing if you suspect any unauthorised use.

We do not create accounts on your behalf, and you are responsible for ensuring that anyone you allow to use your account complies with these Terms.

4. Third-party connections

The core of the Service relies on connecting, with your authorisation, to third-party services such as Google Search Console, Google Analytics (GA4) and Bing Webmaster Tools through their official APIs. By connecting these accounts you confirm that you are entitled to grant that access. Your use of those third-party services remains subject to their own terms and policies, and we are not responsible for their availability, accuracy or changes they make to their APIs. You can disconnect any integration at any time in your account settings. How we handle data obtained through these connections is described in our Privacy Policy and Data Processing Agreement (DPA).

5. Free trial

We may offer a 14-day free trial, with no credit card required to start. At the end of the trial the Service will not continue unless you choose a paid plan. We may change or withdraw trial offers at any time, and trials are intended for new customers unless we state otherwise.

6. Plans, fees and billing

Paid access is offered through subscription plans, currently Proofn (€49 per month) and Proofn Pro (€89 per month), available on a monthly or yearly basis, together with optional add-ons (such as an extra website, extra webshop, or extra language) at the prices shown at checkout. All prices are stated on our pricing page and, unless indicated otherwise, are exclusive of any applicable VAT.

Subscriptions renew automatically at the end of each billing period — monthly plans renew monthly and yearly plans renew yearly — at the then-current price, until cancelled. Card payments are handled by our payment provider; we do not store full card numbers. If a payment fails, we may suspend or downgrade your access until payment is resolved.

We may change our prices, plans, limits or features. For changes that affect your active subscription, we will give you reasonable advance notice, and the change will take effect at your next renewal so that you can cancel beforehand if you do not agree.

7. Cancellation and refunds

You can cancel at any time from your account, and your subscription will remain active until the end of the current paid period and then end automatically. Cancelling stops future renewals; we do not provide pro-rata refunds for the remainder of a period already paid, except where required by law.

If you are a consumer in the European Union, you have a statutory right to withdraw from your purchase within 14 days without giving a reason, by contacting us at info@proofn.marketing. However, by starting to use a paid feature during this period with your express consent, you acknowledge that you lose this right of withdrawal once the service has been fully performed, in accordance with applicable EU consumer law. For business customers, the statutory right of withdrawal does not apply.

8. Acceptable use

You agree to use the Service only for lawful purposes and not to: copy, modify, reverse engineer, decompile or create derivative works of the Service; resell, rent, sublicense or otherwise make the Service available to third parties except as expressly permitted; access the Service other than through the interfaces we provide, or use automated means to scrape or overload it; attempt to gain unauthorised access to our systems or other users' accounts; upload malicious code; or use the Service to infringe the rights of others or in a way that could damage the Service or our reputation. We may suspend or terminate access if you breach these Terms or use the Service in a way that risks harm to us or others.

9. Your content and our intellectual property

You retain ownership of the data, websites, and materials you connect or submit ("Your Content"). You grant us a limited licence to use, process and store Your Content only as needed to provide and improve the Service, consistent with our Privacy Policy and DPA.

All rights in the Service itself — including the software, task logic, dashboards, text, design and trademarks — belong to Proofn or our licensors. We grant you a limited, non-exclusive, non-transferable, revocable right to use the Service for your own business purposes during your subscription. All rights not expressly granted are reserved.

10. Service availability and changes

We work to keep the Service available and reliable, but we provide it on an "as is" and "as available" basis and do not guarantee that it will be uninterrupted or error-free. We are continually improving the Service and may add, change or remove features, and we may carry out maintenance or, where necessary, suspend the Service.

11. Liability

Nothing in these Terms excludes or limits liability that cannot be excluded under applicable law, including liability for death or personal injury caused by negligence, or for intent or gross negligence. Subject to that, and to the extent permitted by law, we are not liable for indirect, incidental or consequential loss, including lost profits, revenue, data or goodwill, or for SEO results or business outcomes. Our total liability arising out of or relating to the Service is limited to the amount you paid us for the Service in the 12 months preceding the event giving rise to the claim.

12. Indemnity (business customers)

If you use the Service as a business, you agree to indemnify us against third-party claims arising from your unlawful use of the Service, your breach of these Terms, or Your Content infringing third-party rights, to the extent permitted by law.

13. Term and termination

These Terms apply for as long as you use the Service. You may stop using the Service and close your account at any time. We may suspend or terminate your access if you materially breach these Terms, fail to pay, or use the Service unlawfully. On termination, your right to use the Service ends; provisions that by their nature should survive (such as intellectual property, liability and governing law) will continue to apply. Data handling after termination is described in our Privacy Policy.

14. Privacy and data protection

We process personal data in accordance with our Privacy Policy and, where we process data on your behalf as a processor under Article 28 GDPR, our Data Processing Agreement (DPA). Both form part of your relationship with us and are available on our website.

15. Changes to these Terms

We may update these Terms from time to time. For material changes, we will notify you through the Service or by email, and the changes will take effect no sooner than a reasonable period after notice so that you can cancel before they apply if you do not agree. Minor changes (such as clarifications or contact updates) may take effect immediately. Continued use of the Service after changes take effect means you accept the updated Terms.

16. Governing law and disputes

These Terms are governed by the laws of the Netherlands. If you are a consumer, you keep the protection of mandatory provisions of the law of your country of residence, and you may bring proceedings in the courts of your home Member State or in the Netherlands. For business customers, disputes will be submitted to the competent court in Amsterdam, the Netherlands, to the extent permitted by law. Nothing limits your right to use any applicable consumer dispute-resolution or supervisory body.

17. Contact

Questions about these Terms? Email us at info@proofn.marketing.